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MoFF
2024
TOP REPORT VIDEO ARCHIVE

Presented by Freewill,Inc. & Japan Ethical Initiative

MoFF 2024 & ETHICAL SUMMIT 2024 MoFF 2024 & ETHICAL SUMMIT 2024

A day of awe, discovery, and the shocking truths
behind the 'No way!?' moments on Earth
Talk session with approximately 60 speakers
"MoFF 2024" was held from November 22 to 24, 2024, at WITH HARAJUKU in Tokyo's Harajuku district and concluded with great success. The event drew a record-breaking attendance of over 16,000 visitors. The Ethical Market and talk sessions garnered significant attention for showcasing Japan's traditional craftsmanship and efforts toward building a sustainable society. Additionally, a flea market hosted by influencers added to the lively atmosphere.

One of the highlights was the experience of the "Sustainable eco Society," which allowed attendees to explore sustainable economic models. The innovative system, where shopping contributed to social good, left visitors impressed. The event also featured a rich lineup of entertainment, including Noh theater performances introducing traditional Japanese culture and live performances that enlivened the occasion.
SPEAKERS
Makiko Sugishita
KaleidoForest Co., Ltd., CEO
Koji Muraoka
Ippei Holdings Co., Ltd., President & CEO
Hiromi Suzuki
Yakushima Soul Navigation,
"EARTH TRIBES" Representative, Earth Life Village Chief
Sokan
Chief priest of Seikenji Zen Temple in Kyoto, Japan
Leki Nagahara
inBetweenBlues Founder & Director
Takuya Tsutsumi
Tsutsumi Asakichi Lacquerware Store, Representative
Takahiko Kawasoe
Nabeshima Kosen Kiln Owner, Head Clerk and Painter
Chieko Watanabe
CCF Representative Director
Shunichiro Yamamoto
Osaka University of Economics, Professor
Choichiro Ohno
Notohahaso Co., Ltd., President & CEO
Hiroki Kiyokawa
Urushi Art Restoration Expert, NPO ROLE Representative Director
Toshi Asaba
Freewill Founder & CEO
Yoshiko Ikoma
JEI Chairperson
Fumio Gibo
Lequios Group, President & CEO
Naoki Adachi
Response Ability Inc., President & CEO
Mahoto Harada
Lingble Pte. Ltd.
Chief Executive Officer
Isao Kitabayashi
COS KYOTO Co., Ltd., President & Coordinator
Mitsuyasu Okamura
Ueda Honsha Inc., President & CEO, Local Startup Association Chairperson
Miki Iida
Cafe Culture and Public Life Researcher
Takahiro Kondo
Ceramic Artist
Katsura Takasuka
Artist & Director
Kodo Nishimura
Artist / Monk
Rika Sueyoshi
Ethical Association Representative Director
Yojiro Fukushima
Hakuba Village Tourism Bureau, Secretary-General
Shintaro Fujita
Nippon TV Axon Co., Ltd., New Business & Overseas Development, Creative Director
Hideaki Ito
Documentary Film Director / TV Director
Tokiko Kato
Singer
Kazuma Tatsumi
Shite-kata Hōshō Style Noh Theater
Yuya Nishimura
esse-sense President & NPO Miratsuku Representative Director
Masahiko Matsukata
Waseda University, Professor
Rika Yajima
Aeru Inc., President & CEO
Ryutaro Suzuki
Sustainable Media "Susterra", Administrator
Konomi Tatara
Aoyama Gakuin University, Department of Cultural Policy Studies, 2024 Representative
Ryutaro Shimada
Student Groups Origami / Green Base, Representative
Richard Hideki Kaszynski
Senshin Clinic, Chief Director and Advanced Medical Advisor
Eri Kodama
Rulie Inc., President, Clean Beauty Japan Director, Keio University Student
Felix Conran
Conran IP LTD,
HA Partners
Saaya
Tatsuhiko Seki
Kodansha "FRaU" Editor-in-Chief & Producer
Yo Hitoto
Singer
Takahiro Kinoshita
Veltra Corporation, Global Sales & Solutions Director
Shinichi Takemura
Kyoto University of the Arts, Professor, NPO ELP Representative
Taishi Hatanaka
Aoyama Gakuin University, School of International Politics, Member of SANDS Official Group
Yukari Bardini
Student / Artist
Sho Hongo
AIESEC Hitotsubashi University Committee, Marketing Head
Mariko Kawaguchi
Rikkyo University, Specially Appointed Professor of Social Design Studies
Tomoatsu Yoshida
Yoshida Sabani Shipbuilding / Boat Maker, Chairman of Yaeyama Fukaiki Sabani Race Committee
Megumi Arakawa
Ministry of Economy, Trade, and Industry (METI)
Yuka Akaboshi
Keio University, Faculty of Law,
3rd Year
+See All
TALK SESSION ARCHIVES

11/23 (SAT)

MoFF 2024

Regenerative Living Starting from Yakushima

Hiromi Suzuki
Yakushima Soul Navigation,
"EARTH TRIBES" Representative, Earth Life Village Chief

The Healing Power of Forests! Exploring True Abundance Through Yakushima's Nature

Makiko Sugishita
KaleidoForest Co., Ltd., CEO

The Symbol of Japan's Strength: Local Small Giants and New Sustainable Business Models

Koji Muraoka
Ippei Holdings Co., Ltd., President & CEO

The Future of Healthcare and Well-being: Secrets of Beauty and Health

Richard Hideki Kaszynski
Senshin Clinic, Chief Director and Advanced Medical Advisor

Zen, Indigo, Lacquer, Ceramics, Beauty, and Japanese Spirituality: The Present of Traditional Crafts

Sokan
Chief priest of Seikenji Zen Temple in Kyoto, Japan
Leki Nagahara
inBetweenBlues Founder & Director
Takuya Tsutsumi
Tsutsumi Asakichi Lacquerware Store, Representative
Takuya Tsutsumi
Tsutsumi Asakichi Lacquerware Store, Representative
Takahiko Kawasoe
Nabeshima Kosen Kiln Owner, Head Clerk and Painter
Rika Yajima
Aeru Inc., President & CEO

March 11, 3.11 and January 1, 1.1: The Realities of the Great East Japan Earthquake and Noto Peninsula Earthquake

Chieko Watanabe
CCF Representative Director
Shunichiro Yamamoto
Osaka University of Economics, Professor
Choichiro Ohno
Notohahaso Co., Ltd., President & CEO

Restoring Beauty to Damage: Exploring the Tradition of Kintsugi with an Internationally Active Lacquerware Restoration Expert

Hiroki Kiyokawa
Urushi Art Restoration Expert, NPO ROLE Representative Director
Toshi Asaba
Freewill Founder & CEO

Coexisting with Nature: Discovering the Spirit of "Mutual Help" in Japan's Culture for Sustainable Business

Fumio Gibo
Lequios Group, President & CEO
Naoki Adachi
Response Ability Inc., President & CEO
Toshi Asaba
Freewill Founder & CEO

Global Innovation with Japanese Traditional Skills: Passionate Debates from Prestigious Guests

Mahoto Harada
Lingble Pte. Ltd.
Chief Executive Officer
Isao Kitabayashi
COS KYOTO Co., Ltd., President & Coordinator
Mitsuyasu Okamura
Ueda Honsha Inc., President & CEO, Local Startup Association Chairperson
Miki Iida
Cafe Culture and Public Life Researcher

Traditional Crafts x Art x Future: Nurturing Young Artists and Taking Them to the World

Isao Kitabayashi
COS KYOTO Co., Ltd., President & Coordinator
Takahiro Kondo
Ceramic Artist
Katsura Takasuka
Artist & Director

11/24 (SUN)

MoFF 2024

Discoveries from Living with Nature on the Rare Land of the Izu Peninsula: Elementary Students' Research Presentations

What Does "Ethical" Mean in School Textbooks? Learning Together with Alpha and Z Generations

Rika Sueyoshi
Ethical Association Representative Director
Ryutaro Suzuki
Sustainable Media "Susterra", Administrator
Eri Kodama
Rulie Inc., President, Clean Beauty Japan Director, Keio University Student
Saaya

The Successor to "The Conran Shop" Reflects on True Happiness: His New Challenge Through Design

Felix Conran
Conran IP LTD,
HA Partners

The Key to Japan's Development Lies in Regions! Lessons from Hakuba Village on Involving Inbound Tourism

Yojiro Fukushima
Hakuba Village Tourism Bureau, Secretary-General
Yuya Nishimura
esse-sense President & NPO Miratsuku Representative Director
Tatsuhiko Seki
Kodansha "FRaU" Editor-in-Chief & Producer

Land, History, Culture, and People: New Forms of Tourism Emerging in the Yaeyama Region

Shintaro Fujita
Nippon TV Axon Co., Ltd., New Business & Overseas Development, Creative Director
Takahiro Kinoshita
Veltra Corporation, Global Sales & Solutions Director
Tomoatsu Yoshida
Yoshida Sabani Shipbuilding / Boat Maker, Chairman of Yaeyama Fukaiki Sabani Race Committee

Earth's Limited Resources: What's Next? Re-evaluating Energy for Sustainable Choices

Masahiko Matsukata
Waseda University, Professor

Earth Now and 100 Years in the Future: How Will Our Environment Transform?

Shinichi Takemura
Kyoto University of the Arts, Professor, NPO ELP Representative

Connecting Words to the Future: Learning from the Documentary "Silent Fallout"

Chieko Watanabe
CCF Representative Director
Hideaki Ito
Documentary Film Director / TV Director
Tokiko Kato
Singer

Passionate Debates Between Students and Adults!

Tokiko Kato
Singer
Toshi Asaba
Freewill Founder & CEO
Megumi Arakawa
Ministry of Economy, Trade, and Industry (METI)
Mariko Kawaguchi
Rikkyo University, Specially Appointed Professor of Social Design Studies
Konomi Tatara
Aoyama Gakuin University, Department of Cultural Policy Studies, 2024 Representative
Ryutaro Shimada
Student Groups Origami / Green Base, Representative
Eri Kodama
Rulie Inc., President, Clean Beauty Japan Director, Keio University Student
Taishi Hatanaka
Aoyama Gakuin University, School of International Politics, Member of SANDS Official Group
Yukari Bardini
Student / Artist
Sho Hongo
AIESEC Hitotsubashi University Committee, Marketing Head
Yuka Akaboshi
Keio University, Faculty of Law,
3rd Year